The big question...

There was a fascinating economic / business think piece in The Times on Monday. It was written by Dr Gerald Lyons, Standard Chartered’s Chief Economist. Lyons was confident (in common with many such pieces right now) in stating that the indicators are suggesting that the end to the recession is in sight.

Thank God.

What struck us was the missing link between “the signs” and real people doing real things. It was captured in Lyon’s fundamental concern: “but where is demand going to come from?” He called it “the biggest question”. However, he left it unanswered.

My Agency has a strong point of view on this. We think that the key to stimulating demand is for brands to nurture fans. Fans are the economic engine driving every brand. They invest the most time and money and loyalty into brands.

Energising, motivating and activating the fan base will at the heart of the economic recovery.

And that is why creating fans for brands is every marketeers number one priority.