Learned commentators all seem to be asking Big Questions these days.
However, in the greatest period of uncertainty we’ve known they’re
struggling to provide us with any defi nitive answers. So perhaps, after all we’re looking to the wrong people. At My Agency we don’t think we have the answers either.
But we know the people who do.
Fans are the economic engine beind every business built on brands. Fans are willing to invest their money, time and loyalty. They become the embodiment of brands and, when motivated,they are the most effective recruiters of new fans. Fans are therefore the strongest and most certain economic indicator we have. And why creating fans for your brands must be your number one priority.
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