Big Questions Number 2

A couple of weeks ago, The Grocer ran a small but interesting like piece.

ASDA delisted I Can’t Believe It’s Not Butter as part of its Less is More initiative, which sort to cut down on product duplication. At the time, chief merchandising officer Darren Blackhurst questioned the logic of stocking it alongside Utterly Butterly. “What’s the point of stocking both? It’s only marge! He said.

However fans did not see it quite the same way.
The recent re listing was the result of customer feedback said a spokeswomen for ASDA. “we have listened and we have re-introduced it.” (Source: The Grocer 20th June 2009)

It is another example of "fan power". Scroll down to check out what happened to Tropicana earlier in the year.

Without fans brands die. They become commodities. With fans they live and anything becomes possible.