An open letter to Mr Brown

27th May 2009

Mr Gordon Brown,
10 Downing Street,
London SW1A 2AA.


Dear Mr Brown,

My Agency is an advertising and marketing communications agency. We Create Fans for Brands. We do this because fans are the engine that drives successful brands.

Following the reaction of the public on BBC’s Question Time it is stating something of the obvious that right now the brand, Member of Parliament is rather short of fans. In fact, so short of fans that there is a significant impact on democracy. Fewer people will vote. Fewer (quality) people will want to become MPs.

Even in these straightened times we think you should give serious consideration to funding a Creating Fans for MPs campaign.

This campaign would showcase the vital work conducted by MPs that the public doesn’t know about. It would also be a call to action to recruit a new generation of candidates.

Advertising is part of the solution. Other “content” such as TV programming, a road show touring libraries, social media all have a part to play.

We have some ideas on what this campaign might look like. Who can we show? How can we move this forward?

Kind Regards




Nick Wright