Brand loyalty from beyond the grave

If you are a fan of SV Hamburg you now how the option of being buried by the footie club next to the stadium. I haven't come across this before but when i was working for Oxford United we'd get a few requests for ashes to be scatered. In fact one such request came from my extended family. My uncles ashes are scattered at the Kassam Stadium. And for those with a morbid interest, the homily was delivered by the Club Chaplain in the first team dressing room. All very surreal but touching none the less.